Fresh brews from Story Lab (Blog)

I believe “ROI” is one of the most overused term in the business world Most people hear ROI and immediately may think of money out vs. money in. But in reality, I believe true ROI is multidimensional—and often, the most valuable returns can’t be seen on a balance...

🩺 A Med Storyteller's Guide to Building Brand Recall in Pharma In pharmaceutical sales, there’s a familiar frustration shared by medical representatives and marketers are: “The doctor listened, agreed… and still prescribed another brand. When asked, they said, “I just...

For years, Google has been the go-to place when we have any question. From "best restaurants near me" to "how to fix a dead android" we’ve typed it all into that familiar search bar. But now there's a new AI chatbot called ChatGPT that gives you direct answers without...