A journey in Pharma Storytelling
Every brand has a story. In pharma, it’s often buried under data, slides, and jargon.The Med Storyteller is where I unpack those stories — from real field insights to branding lessons, from strategy missteps to moments that just… worked.This isn’t theory. It’s a behind-the-scenes look at what it really takes to connect with doctors, inspire reps, and build brands that make sense — and stick.
Curious? I share more of the journey on the About Me page
About Me
Hi, I’m Joydeep Roy. I work in pharmaceutical marketing — but if you ask me what really drives me, it’s storytelling.
I didn’t plan it this way. I started out as a medical rep, just trying to hit targets and understand the field. But over time, I moved through different roles — product management, training, SFE, digital marketing, even pharma exports. What stayed constant? My curiosity. My need to simplify. And my belief that science can be powerful when it’s told right.
The Med Storyteller is my little corner of the internet — not a business, not a freelance gig — just a space where I share what I’ve picked up over the years. Things I’ve tried. Things that worked. Things that didn’t. It’s all about helping people like me — reps, brand managers, marketers — navigate pharma in a way that’s a little more human.
Fresh brews from Story Lab (Blog)
Why Doctors Forget Your Brand (And What You Can Do About It)
🩺 A Med Storyteller's Guide to Building Brand Recall in Pharma In pharmaceutical sales, there’s a familiar frustration shared by medical representatives and marketers are: “The doctor listened, agreed… and still prescribed another brand. When asked, they said, “I just...
Will Chatgpt replace google – Who will win the battle for your questions?”
For years, Google has been the go-to place when we have any question. From "best restaurants near me" to "how to fix a dead android" we’ve typed it all into that familiar search bar. But now there's a new AI chatbot called ChatGPT that gives you direct answers without...